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Our Appleby Experience is built on one unique premise: we care, you matter. We promise each of our customers the very best in service, selection and value. This commitment to quality begins the moment we select our diamonds.

Each week in Antwerp a member of the Appleby family hand selects just one in every hundred diamonds offered.

Every Appleby diamond is ethically sourced and complies fully with the Kimberly Process; a globally recognised standard in the elimination of illegally smuggled, or 'conflict' diamonds. Therefore, you can enjoy peace of mind in knowing that the diamonds that will give you so much pleasure have been sourced with the greatest of care.