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Here at Appleby, we understand that buying a diamond is a big decision so if you are thinking of buying a diamond in Ireland we have the perfect one for you. We don't sell you a diamond but try to consult with you as to what is the best choice, for you. Your diamond is as unique as you: individual, multi-faceted and brilliant.
Discover the elements that make each Appleby diamond shine; from the Four Cs of Cut, Colour, Carat and Clarity, to the care taken to ensure each stone meets our exacting standards.
Click on the words below to learn more about each of the 4 Cs:
Cut
To give you the very best selection, just one percent of the diamonds we're offered are accepted for our Appleby collection.
We then consult the world's most experienced master cutters to bring out the brilliance and fire of each stone. Our in-house gemologists then carefully check each finished stone to ensure it captures the play of light that only perfect cutting unlocks.
Because so many stones are cut for weight rather than beauty, it is the skill of these artisans that gives each Appleby diamond its signature sparkle.
Colour
Across the industry, and in our own studios, a single letter-based scale determines the colour and value of a diamond.
From perfectly colourless D-grade diamonds, to the noticeable yellow of Z, a single increase in a stone's colour grade can boost its value by thousands. Each Appleby diamond is colour-graded to the highest international standards, with the majority of our selection beginning at H.
Carat
The natural process that forms a diamond is rare, with the essential elements found more often in small amounts.
This means that larger diamonds are rare, and will be of greater value.
We measure that value with carats, assessing a weight value of 200 milligrams per carat.
Only when weight is applied with cut, colour and clarity can we accurately determine a stone's cost.
Clarity
Formed over thousands of years from the earth itself, a diamond naturally retains inclusions in its depths.
The quantity, position and size of these inclusions lend to the stone's overall clarity. Some may obstruct the passage of light through the diamond, leaving it dull and of less value.
Most are found only with careful analysis under a microscope, and are only visible to the naked eye in stones of the poorest quality.
